Announced as the next frontier of the Internet, the metaverse is projected to reshuffle the cards on the digital scene. The virtual universe is rich in opportunities, and many argue that it must now integrate the African continent. We are already seeing MTN Group maximizing this digital asset by hosting an African music concert in the metaverse on 30th November.
In relation to this, African creators and artists have also become pioneers in utilizing the metaverse. In partnership with the Creative Tribe, the Uganda Press Photo Awards (UPPA) is surfing on this new trend by hosting a virtual showcase for the winners of the East African Photography Award and The Young Photographer Award (YPA) in the metaverse.
The winners set to showcase participated in the 11th edition of the annual Uganda Press Photo Award (UPPA), as well as the fifth edition of the East African Photography Award (EAPA) and the seventh edition of the Young Photographer Award (YPA).
Commenting on why the showcase was hosted virtually, Anthony Jermaine, co-founder of The Creative Tribe, and partner of the UPPA showcase noted that photography belongs in the next digital wave, where people will be and that is the metaverse.
He added, “The metaverse is currently the next big thing where photographers can market themselves better and find more income opportunities. It is emerging so there is a lot of potential.”
Anna Kućma, one of the UPPA virtual exhibition curators also highlighted, “The exhibition was hosted in the metaverse because we wanted the creative work to be accessed by everyone, not only Ugandans and East Africans. Additionally, with the metaverse, you can make your own avatar and it is way more interactive, it offers different features.”
Under the East African Photography Award, the top prize was awarded to Amanuel Sileshi, a photojournalist from Addis Ababa, Ethiopia. His story is titled “Searching For Peace Amidst Chaos’, documenting the civil war between Tigrayan separatists and the Central Government of Ethiopia and its Eritrean allies which continues to grip the northern part of Ethiopia. According to the UPPA Sileshi’s visual account of the war reminds us of a conflict often forgotten by the international media.
Amanuel also emphasizes that he wanted to show that in wars there are innocent people involved and he was focusing on showing how these lives are affected by the conflict.
He further stated, “It’s a great opportunity to win the East African Photography Award. I think that it shows that any photographer can do these kinds of stories and tell them to the world. I believe it is important to use photography to show the human aspect of life.”
Sileshi was awarded a Canon EOS R6 with a kit lens, Canon TS 3140 printer, and other prizes.
Other winners of the EAPA were Ammar Abdallah, a photographer based in Sudan, Badru Katumba from Uganda, and Margaret Njeri Ngigi from Kenya.
The UPPA award was given to Andrew Katende who showcased a story titled “Next Life”, which was chosen as the best effort to picture New Realities in Uganda. The photo essay explores how up-cycling done by makers such as his protagonist, Robert, forms the basis of a micro-economy for people living around Kampala and how it allows them to earn a living while helping to reduce waste and protect the environment.
Isaac Henry Muwanguzi, a photojournalist at Next Media Services was recognized as the winner of the YPA.
Conclusively, The UPPA showcase is evidence that Uganda and Africa can count on the metaverse for visibility and earning opportunities. Additionally, both Anna Kućma and Anthony Jermaine advise that many photographers (both experienced and beginners) still have a lot to learn and that they need to read a lot to understand how the metaverse works and how it can support their work.
Other partners and sponsors of the showcase include Friedrich-Ebert-Stiftung Uganda, the Delegation of the European Union to Uganda, Canon Central and North Africa (CCNA) and its Miraisha Programme, Future Generation Trust, Visura Media, and MoTIV.