Cameo, a popular app that allows users to purchase personalized video greetings from celebrities and internet influencers, is entering the NFT market. It is launching Cameo Pass, an Ethereum NFT that functions like a ticket to unlock exclusive events and privileges.
The Cameo Pass, which is available on prominent marketplace OpenSea, will cost 0.2 ETH $528 and will grant access to Cameo’s new membership club. New artwork from Doodles artist Burnt Toast, NFT artist Vinnie Hager, and cartoonist Luke McGarry, who currently sell artwork via Cameo, will be featured on the passes.
Future live and online events, such as parties at the Cameo House in Beverly Hills, meet and greet opportunities, and online Q&A sessions with celebrities, will be open to Cameo Pass NFT users. Exclusive items will be available, as well as admission to a Cameo location in a metaverse universe.
Cameo will reinvest revenue from NFT purchases towards future Web3 activities and explorations, according to a company representative, as the company embraces fan-centric experiences supported by decentralized technology.
Cameo was founded in 2017 and was valued at $1 billion after a $100 million Series C financing last year, making it a unicorn. Thousands of celebrities, athletes, and prominent personalities from the entertainment, sports, politics, and other industries are included on the platform.
Digital graphics and films, social media avatars, and interactive products for use in video games are examples of prominent use cases for NFTs. Last year, as brands, celebrities, and athletes poured in, the market surged, generating approximately $25 billion in trading volume (per DappRadar).
As the utility of NFT initiatives grows, the digital assets are increasingly being used as a membership pass to an elite club—or even to gate real-world experiences.
The Coachella Valley Music & Arts Festival, for example, announced that lifetime passes will be sold as Solana-based NFTs. Adidas and The Gap have both recently created Ethereum NFTs that allow holders to purchase unique items.
The most famous crypto-native example is the famed Bored Ape Yacht Club initiative, which portrays itself as an exclusive club and is a valuable favorite of celebrities. Bored Ape NFT holders gain access to a private online community, exclusive item drops additional free NFTs, and even live events like The Strokes and Chris Rock performing in New York.