A long-term partnership has been reached between the Ukrainian national soccer team and Whitebit, a European cryptocurrency exchange with Ukrainian roots. According to the agreement, the company’s logo will appear during the team’s games, according to a report from the cryptocurrency news website Forklog.
“We are on the same field with football fans, so we are simply delighted, because we have just entered into a partnership with the National Football Team of Ukraine. With this, we will support Ukrainian sports and expand the Ukrainian crypto community,” the trading platform said in a blog post.
Until 2026, Whitebit will serve as the team’s official cryptocurrency partner. The exchange will host competitions for fans in Kyiv’s House of Football during that time, as well as a variety of fun and educational events for those who want to learn more about blockchain technology.
In order to promote the widespread use of cryptocurrencies in Ukraine’s sports industry and throughout the nation, it is intended to involve soccer fans in collaborative projects. The country in Eastern Europe has made a name for itself as a leader in the adoption of cryptocurrencies over the last few years.
Ukraine has relied on donations in a variety of coins to support its humanitarian and defense efforts ever since Russia began its invasion. Whitebit and Binance, the biggest cryptocurrency exchange in the world, were two of the businesses that offered support from the crypto sector.
“We are confident that as a result of our partnership, even more people will discover cryptocurrencies, their convenience and accessibility,” commented Volodymyr Nosov, Chief executive of the Lithuania-based Whitebit.
Whitebit has prior experience in the football industry. The exchange officially joined forces with Spain’s soccer juggernaut Barcelona in December 2022. It then emphasized that while its partners’ main objective is to draw their supporters to cutting-edge technologies, its efforts are focused on spreading cryptocurrency and blockchain.