According to Warner Bros. Discovery, the Game of Thrones NFTs are coming this winter. Together with HBO, the studio has partnered with NFT platform Nifty’s to launch digital-collectible non-fungible tokens based on the hit series, Game of Thrones.
Nifty’s statement read, “HBO’s Game of Thrones introduced one of the most fantastical, immersive worlds in television history which garnered a massive and passionate fan community that continues to grow as the universe expands. This is why Nifty’s and Warner Bros. Discovery Global Consumer Products are thrilled to announce a brand-new collaboration that will bring fans of the global phenomenon into the realm through digital collectibles and experiences.”
Although the official launch date is not yet confirmed, fans can expect the Game of Thrones NFTs in late 2022.
According to Nifty’s, the NFT experience, “Game of Thrones: Build Your Realm,” will allow fans to build a realm by collecting customizable avatars inspired by characters from the series as well as assorted packs with various collectibles like equipable items to strengthen their avatars such as weapons, companions and gear.
“Other collectible types will include iconic moments, locations, characters, and more from the Game of Thrones series that will help each collector build their realm,” Nifty’s added.
Jeff Marsilio, CEO, and Co-Founder of Nifty’s commented, “Every so often, a film or television series comes along that pushes the boundaries of its genre so far, it forever changes the creative landscape, becoming a part of our collective cultural identity. Game of Thrones is that series for this generation. Nifty’s is thrilled to be working alongside Warner Bros. Discovery Global Consumer Products to keep pushing the bounds of creativity and imagination, through a new kind of digital collectible that will allow fans of the franchise to connect in ways they never have before.”
Josh Hackbarth, Head of NFT Commercial Development for Warner Bros Discovery, also stated, “Our goal, as always, with the fans, is to create new ways for them to interact with the stories and characters they love. We’re excited to expand the Game of Thrones fandom and franchise with this unique digital collectible program that’ll engage fans on a deeper level, allowing them to immerse into the world of Westeros, and enhance the overall fan experience.”
In its press statement, Nifty’s concluded, “We’re also excited to share that Daz 3D well known for launching and designing NFT projects for CloneX by Murakami and RTFKT, DC’s Bat Cowl Program, and the Friendship Box NFT for Coca-Cola will collaborate on the design, development, and production of the Game of Thrones program.”
According to reports, WBD is likely looking to generate additional revenue with the launch of Game of Thrones” NFTs, arguably one of HBO’s most popular franchises. The company is in need of money after experiencing a net loss of $3.4 million last quarter. Plus, WBD is reported to have a debt load of about $53 billion.
However, the pricing details of the NFTs haven’t been released by the company yet.