Global Music and entertainment company, Warner Music Group is partnering with OpenSea marketplace, the world’s leading peer-to-peer marketplace for NFTs, to provide a platform for select WMG artists to build and extend their fan communities in Web3.
WMG stated in its press statement, “As part of the engagement, WMG artists would get early access to OpenSea’s new drops product, along with improved discoverability, personalized storytelling on customized landing pages, and OpenSea’s industry-leading safety and security features. This would also unlock dedicated support and best practices from the OpenSea team, helping WMG artists build new Web3 communities, and introducing existing fan communities to new forms of connection and creativity powered by NFTs.”
Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG said, “Fundamental to music’s DNA, is community – it’s artists and fans coming together to celebrate the music that they love. Our collaboration with OpenSea helps to facilitate these communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access, and ownership.”
Additionally, according to Warner Music Group, its artists will get early access to OpenSea’s new drops product. This will come with improved discoverability, and storytelling on customized landing pages. It also includes OpenSea’s industry-leading safety and security features. As a result, this gives artists a new form of connecting with their fans in Web3.
Shiva Rajaraman, OpenSea’s Vice President of Product also commented, “For artists and musicians, NFTs represent a new creative medium and a mechanism to build community, engage directly with fans, and express themselves across borders and languages.”
Rajaraman added, “As a massive music fan myself, I’m thrilled to work with a partner who understands the significance of this technology, and wants to use it for good to empower artists to own their fan connections directly.”
She further stated that OpenSea is excited to provide the support and infrastructure to help welcome the Warner family of artists into the exciting NFT ecosystem.
According to WMG, the first collection of this new relationship is now being created. For the initiative, Warner Records UK will work with Web3 firm, Probably Nothing.