Web3 is traveling on a path of global adoption. Enterprises in the automotive industry, technological companies, restaurant chains, and coffee shops are all beginning to adopt Web3. Such initiatives have paved the way for a new collaboration by Starbucks.
The American multinational coffee chain has unveiled a new partnership with Polygon. The announcement was made on each of their websites. As per the announcement, both companies will be working closely to elevate Starbucks’ Web3 experience called the “Starbucks Odyssey.”
Starbucks Odyssey will provide its partners and Rewards members in the US a chance to buy and earn digital collectibles. Customers will be able to acquire digital collectibles in NFTs through the new web3 experience, which will provide users with additional advantages and coffee-related experiences.
Brady Brewer, Executive Vice president, and Chief Marketing Officer at Starbucks commented on the new Web3 experience saying, “The Starbucks Odyssey experience will extend the Third Place connection to the digital world. For the first time, we are connecting our Starbucks Rewards loyalty program members not just to Starbucks, but to each other.”
In May, the coffee giant dropped its first hints about the upcoming web3 effort. Later this year, the new web3 experience is expected to go live. In the meantime, customers can now sign up on the waitlist to try the new Odyssey from the coffee brand.
With the new Odyssey experience, users can enroll in various activities, challenges and games. For the completion of each task, the users will receive digital collectible rewards in the form of NFTs.
Furthermore, the odyssey will also have a built-in marketplace that the users can utilize to purchase limited edition stamp NFTs.