Yellow Card Financial, one of the cryptocurrency industry’s fastest-growing companies, is celebrating a significant victory this year after surpassing 1 million customers in just three years. The innovative pan-African business attracted 1 million consumers in March and is still growing.
Commenting on the company’s victory, Abel Namureba, the Head of Operations for Yellow Card in Uganda said, “Well, it has been a struggle penetrating the African market but when you have a product that brings financial inclusion to so many groups of people, penetration becomes easier and happens faster so thanks to all the people who started with us and cheers to the next million.”
John Colson, Chief Marketing Officer at Yellow Card, also further stated that this achievement no doubt strengthens the company’s brand on the continent and trust among current and future users. It also inspires investor confidence, especially at a time when Yellow Card seeks to expand into more regions.
“Reaching the one million goal is fantastic. It was a massive goal that we set for ourselves, and the team rallied to make it happen. Although it was not an easy journey, it has been a very rewarding one. This showed us that we are on the right track, people value what we are building, and it’s solving a need. Over one million people have trusted Yellow Card, and now it’s our turn to show why it is the number one place for crypto in Africa,” he said.
The Chief Marketing Officer also added that with 1 million customers reached, there is much more ahead for Yellow Card this year and the others to come.
He said, “We have only seen the start of the impact crypto can have in Africa, from job creation to breaking down borders. Over the next few years, we will continue to see innovative ways crypto is used to solve everyday problems.”
Peter Mureu, Marketing Director at Yellow Card also highlighted that every decision made has been for the benefit of their customers, reaching far and wide across the continent.
He said, “Every strategic decision we’ve made has always been customer-centric. We’ve advanced key efforts to localize content and engage with customers at events and activations to essentially meet them where they are. From a product perspective, we have allowed our customers to use their local currency to buy and sell crypto. Our strategy to educate customers on cryptocurrencies, combined with the tenacity of the team, are the key factors that helped us reach this milestone. And we are only getting started.”
As the leading cryptocurrency company, Yellow Card will continue to pioneer as it dedicates its efforts to focus on customers – with an emphasis on education, retention, and user experience.
The crypto company has committed its efforts to ensuring financial inclusion and independence for all Africans since its launch in Nigeria. In the past year alone, the business has increased its presence in four additional African countries, bringing its total to 16.
Over the last few years, the crypto exchange has achieved notable goals, which include: a Series A fundraise of $15M (2021) as well as the launch of the educational platform, Yellow Card Academy, which boasts a wide range of information about cryptocurrency, blockchain technology, and financial literacy. In addition, earlier this year, they also revealed their new brand identity.