The Black Stars, Ghana’s national football team, and Mara, a Pan-African Crypto Exchange company, have agreed to a $1 million collaboration that would make Mara the official partner of the senior national team.
Through this pioneering partnership in Ghana, Mara will forge close connections with football fans all over Africa and beyond, enticing them to join a community where they can ignite their passion for building digital wealth, seize numerous opportunities in digital finance, and experience financial empowerment.
“The passion and excitement for football has the power to offer hope and unify Africans across the continent and beyond in a truly remarkable way, regardless of background, or socio-economic status,” Chi Nnadi, co-founder and CEO at Mara said while commenting on the partnership at the GFA Headquarters in Accra.
“We are particularly excited to partner with Ghana FA as they #BringBackTheLove for Ghanaβs national football team and empower people with a common hope and dream. Mara remains committed to empowering the dreams of Africans across the world and offering the creation of wealth through digital finance,” he added.
Β Reinforcing this, Susan Younis, Chief Marketing Officer at Mara also said,
“We have very exciting activations and offers that will be rolled out with the upcoming World Cup tournaments. As these activities commence in the next few weeks, we look forward to creating opportunities and environments where Ghanaians can experience the essence of Mara in person.”
Ghana FA President, Kurt Edwin Simeon-Okraku expressed his joy adding that this partnership is a perfect fit.
Mr. Okraku said, “Digital assets being digital means of exchange have come to stay all over the world. We are delighted that the pairing of Mara and GFA with this commercial relationship has been realized, as such partnerships have become increasingly common in sports worldwide.”
“This partnership, the first of its kind, will bring to fans various opportunities offered by digital assets in our football community. The second reason for a partnership such as this is that it provides crucial revenue to the industry. The next few months will witness an explosion of Ghana Football on digital platforms.” he added.
This follows the recent announcements of betPawa as the Ghana Premier League’s title sponsor and Access Bank as the Division One League’s title sponsor. The Ghanaian national football team has also secured Malta Guinness as the Women’s Premier League’s main sponsor.
Black Stars return to action this month with international friendly matches against Brazil and Nicaragua. The games are part of the team’s preparations for the World Cup, where they will face Portugal, South Korea, and Uruguay in the group stage.