Luno is taking a step toward strengthening its South African stronghold in the crypto industry. The crypto investment company and exchange platform with over 10 million customers across 40 countries, has appointed Christo de Wit as its South Africa country manager.
De Wit, a native of South Africa, has extensive experience working with multinational corporations. He formerly held leadership positions at True Money, a fintech unicorn with more than 65 000 agents spread across six nations. These duties included overseeing True Money as the nation’s managing director in Myanmar and holding numerous marketing positions.
According to Luno, De Wit joins Luno at an exciting time, with a team of over 1 000 staff. In addition. his immediate focus will be to build on the growth of Luno in South Africa by raising awareness about crypto as a long-term investment.
South Africa is a key market for Luno and Christo aims to maintain the momentum of customers being able to safely and easily buy and store their crypto on the country’s most trusted crypto platform.
Christo previously headed regional marketing in Asia for Rocket Internet’s Everjobs, which has since merged with Jumia. With an honors degree in Information Science and a BA in Socio Informatics, Christo moved into digital publications at Media 24. He also honed his marketing skills at Cape Town Tourism as a marketing manager