KFC India has launched KFC BuckETH, its own non-fungible token (NFT) collection. This kickstarts the quick service restaurant chain’s journey in the crypto space. The NFT, curated from designs by artists across the country, is up for grabs in a social media contest. The winner of the contest will also get a year’s supply of KFC, according to the company.
The NFT was dropped recently during an Instagram Live hosted by comedian, writer, and actor Danish Sait, and influencer Sharan Hegde.
KFC collaborated with Blink Digital to create KFC BuckETH on the Ethereum blockchain, which was then hosted by OpenSea. The artwork was created to commemorate the fast food chain’s achievement of reaching 600 locations across 150 cities in the nation. It is considered an “ode to the unique melting pot culture that is India.”
In a press statement, KFC stated, “The Bucket is as iconic to KFC as the signature taste of our chicken. The Bucket is a testimony to the brand’s heritage and has been an integral part of many celebratory moments for our customers. We are excited to usher the Bucket in a new way, in the new-age digital world, with our first NFT – KFC BuckETH – curated from vibrant designs by budding artists. The KFC BuckETH presents KFC fans with an opportunity to connect with the brand in the most unique manner ever.”
In order to participate in the contest for the NFT, you will first need to visit KFC India’s official Instagram handle @kfcindia_official and screenshot the “Ultimate Chicken Lover Checklist,” which will be available in the account’s Stories.
Then, you need to fill out the checklist with GIFs, images or text and post it to your Instagram story while tagging KFC. The restaurant chain will select one winner who will get ownership of the KFC BuckETH NFT, and the year’s supply of KFC.