The horse racing industry will soon benefit from a brand-new NFT artwork collection being launched by Dubai Racing Club (DRC). The collection will offer both online and real-life benefits for owners.
Sheikh Rashid bin Dalmook Al Maktoum, Chairman of Dubai Racing Club said, “Horse racing has always been an integral part of the DNA of Dubai, a city that is shaping a glorious future with foresight, innovation and excellence. We believe it is time for us to take the sport to a whole new level from a technological point of view. A first in the industry, the initiative that we will be launching in the upcoming season will be available to everyone.”
“Guided by our visionary leadership, Dubai continues to support technology innovation in various fields, and today we are proud to pioneer virtual assets in the horse racing industry that offer all our fans a new way to celebrate the sport. The Non-Fungible Tokens (NFTs) that we are issuing can be utilised both in the real world and online,” he added.
DRC’s new NFT digital artwork collection has three categories with the first set called the Dubai Sprinters. These will be released with both publicly available artwork as well as limited-honorary NFTs, followed by the Hall of Fame and the DWC Runners.
The Dubai Sprinters collection will feature exciting offers and benefits connected to the real world as well as a metaverse project the organizers of the Dubai World Cup are set to launch soon.
The new NFT project is in line with the Dubai government’s initiatives to support the development of digital assets that can enhance several emirate industries.
Dubai also unveiled a new strategy earlier this week with the goal of tripling the number of blockchain and etaverse businesses operating there. Additionally, the emirate has introduced a series of regulatory and business enablers to transform the country into a global leader in advanced digital technologies.
The NFT initiative from Dubai Racing Club will debut during the upcoming racing season at Meydan Racecourse, which begins on November 4.