Meta, formerly known as Facebook, has begun rolling out NFTs for some U.S. creators on its flagship social network.
According to a Meta representative, Facebook is starting with NFTs on Ethereum and Polygon then later add support for NFTs on Solana and Flow.
Meta Product Manager, Navdeep Singh provided a preview of how NFTs will appear on Facebook in a tweet. The post states that users’ Facebook profiles would feature a “digital collectibles” area where they may display their NFTs, which are special blockchain tokens that denote ownership.
Users will be able to link their Facebook profiles to their bitcoin wallets. Additionally, they will have the option to convert their NFTs into Facebook posts, which may then be shared, liked, commented on, and responded to just like any other post.
Martin Bryant, a tech and media consultant, asserted that Meta’s announcement obviously intends to offer a home to Web3 folks given that the business has recently started testing modifications to Facebook groups that will make them more like Discord.
In May, the social media company started rolling out NFTs on Instagram for some creators in a few countries.
Instagram previously said that uploading or sharing NFTs on the app will automatically tag the NFT’s creator and collector and that there are no posting or sharing fees. The ability to share NFTs as augmented reality stickers will also be available to collectors.
Adam Mosseri, Head of Instagram, also added that Instagram is launching NFT features in part because of the growing creator economy.
In May he said, “Now, we think one really interesting opportunity for a subset of creators is NFTs, the idea of owning a unique digital item.”
Meta has not confirmed whether Facebook’s NFT features will go live to all users.