Eric Utere, known professionally as LeriQ, a Grammy award-winning Nigerian artist, has launched African Valuables Collective (AVC), a platform that aims at assisting content creators to create and sell non-fungible tokens (NFTs). LeriQ mentioned his prospects for the NFT industry in April and has finally established his dream. The company has already engaged with some of the top content creators in Africa and strategic partners such as Bundle Africa, Luno, and Cent.
Based in Lagos and Accra, the AVC platform is designed to facilitate the easy creation, management, and sale of digital art and assets from African creators through partnerships with global NFT exchanges. AVC which is live with artists in Nigeria, Ghana, and South Africa plans to expand across the continent. The platform is built for creators to grow their brands and reach global markets through NFT technology.
LeriQ emphasized that he had seen firsthand how technology had transformed the creative sector in Africa and believed that Web 3 Technology would see the sector catapult to even greater heights.
“We are trying to bridge the information and technology gap in the African creative space,” LeriQ said
He added, “African Valuables is a technology company that moonlights as Chief Technology Officer to creatives. We see there is a lot of interest in NFTs and a lack of understanding of executing them. We provide that guidance while building out strategic partnerships and the necessary platforms to ensure success. There is a massive opportunity in Africa but due to lack of legacy structures, we can leapfrog into the metaverse”
Crypto exchange partners Bundle and Luno also provided details on their products and how those in the NFT sector can utilize such opportunities.
“AVC will give artists and creators of all types a level of autonomy over the monetization of their creations and also propel African talent by creating a marketplace built precisely with them in mind,” says Emmanuel Babalola, CEO of Bundle Africa.
“We want to get the power of crypto into the hands of everybody and whilst at Luno we focus on providing our customers with access to more established technologies like bitcoin and Ethereum, we still believe NFTs could be a great avenue to build awareness of crypto’s utility at a grassroots level. Whilst they are still a very new technology, NFTs hold massive potential as a simple and innovative way for artists to sell their work to a global audience and we’re proud to be working alongside AVC as they unlock even more value for Africa’s creative sector.” Chinedu Obidiegwu, Business Development Lead at Luno Nigeria.
Strategic partner Cent also added that;
“As we shift to Web3, opportunities for anyone to make a creative income are being unlocked throughout Africa and across the globe. It’s exciting to help lead the way and be a part of this innovative campaign.”
“Our team is proud to be collaborating with LeriQ and his team on the African Valuables Collective,” said Katie Geminder, Co-founder and Chief of Strategy for Cent.