In a partnership with MBC Group and MENA, the leading crypto asset trading platform, BitOasis, is to roll out a crypto educational and awareness campaign across the region.
MBC GROUP is the largest and leading media company in the MENA region and this collaboration intends to leverage the Saudi Arabian media conglomerate’s portfolio of digital platforms and TV channels to spread the crypto message.
Since it was established in 2015, the UAE-based BitOasis has grown to become the region’s largest and go-to crypto trading platform for first-time cryptocurrency buyers and professional traders alike recording over $4 Billion in trading volume from over 40 cryptocurrencies to date.
The Middle East, North Africa & Turkey region is one of the fastest-growing crypto markets in the world recording a 1500% growth between July 2020 and June 2021 according to the Chainalysis 2021 Geography of Cryptocurrency Report.
With the recent surge in the global crypto activity, UAE was also found to have the third-highest crypto intent figures in a survey that had 21% of respondents indicating they intended to invest in crypto within the next 12 months as 18% of Saudi residents are already trading in crypto.
BitOasis intends to reach and grow this audience through its trusted regional brand and a new educational program distributed across MENA’s largest media network. The company CEO and co-founder Ola Doudin commented on the growth potential in the regional crypto space saying,
“In countries like the UAE and Saudi Arabia crypto assets are steadily going mainstream due to early adoption by tech-savvy Millennial and Gen Z retail investors, but a massive majority across the region still do not have a good understanding of this emerging asset class.”
Doudin shared how he believes his company has an obligation to address this information gap. BitOasis is thus ramping up efforts to ensure consumers are aware and educated about investing in crypto across our region whilst offering the simplest and most accessible way to invest.
Doudin added how the collaboration with the MBC Group aligns with BitOasis’s long-term objective of building an efficient, secure and inclusive virtual asset ecosystem within the region.
“Crypto education is front and center of our strategy, and MBC’s trusted and high-visibility platforms will allow us to localize our approach towards educating regional audiences about virtual assets,” Doudin said.
Given the importance of cryptocurrencies in the rapid embrace and adoption of blockchain and web3 technologies, the MBC Group Director of Emerging Media pointed out that they see this collaboration as the next natural progression to usher in the new era.
According to BitOasis VP of Marketing & Growth, Srinu Chowhan, the partnership with MBC will help BitOasis realize its goal of bridging the crypto knowledge gap. He adds that MBC’s media platforms will be critical to spreading BitOasis’ crypto awareness initiatives to help demystify blockchain and crypto-assets.