Earlier in the year, Binance announced its sponsorship of the Nigerian Idol, “the street edition”, as a way of continuing its mission to drive mainstream crypto adoption in Africa. Nigerian Idol is the Nigerian version of the popular American TV series, American Idol. This sponsorship deal has made Binance the exclusive cryptocurrency &blockchain sponsor for the show. It will be hosted across universities as it strengthens its connection with offline audiences across the continent.
The entertainment competitions will happen at Lagos State University, Rivers State University of Technology, Institute of Management Technology, and Igbenidion University.
Similar to the Nigerian Idol show, the street edition features musical performances with judges scoring competitors based on their inventiveness, vocal strength, and stage abilities. Students also participate in games in which they might win free Binance products and gifts. Lots of games, networking, and crypto education are all part of the campaign.
“We are excited to do this with Nigerian Idol. Entertainment has a great power to bring people of varying cultures, ethnicities, and behaviours together and as a global brand that solidly drives growth in different facets, launching a Binance ‘Street Edition’ is helping us connect, inform and educate people about crypto and its benefits. Ultimately, the goal is to drive mainstream adoption and this, we are doing in our own way.” said Emmanuel Ebanehita, Marketing Lead for Africa, Binance.