Yellow Card Financial, one of Africa’s fastest-growing crypto exchange platform in Africa, has announced in a press statement the launch of its new corporate identity. In the announcement, Yellow Card emphasizes that the new branding symbolizes a deeper purpose, crucial positioning, and also marks the brand’s evolution as the market’s most trusted brand.
These changes come at a time when the company has accomplished important milestones, including a $15 million Series A funding round, and represent the company’s evolution and strong position on the African continent. Yellow Card’s purpose has been to provide financial independence to everyone through its app and educational programs since 2018.
“We want to be synonymous with crypto on the continent, so we needed a more cohesive brand identity. We put this together completely in-house with creatives from across Africa, and I know the team is even more excited than I am to get this rolled out after all their hard work,” said Chris Maurice, Co-founder, and CEO of Yellow Card.
“This rebrand gave us an opportunity to significantly improve the onboarding process and some other product flaws. Now, the app isn’t just more beautiful, it is also easier to use,” He added.
The new brand design is increasingly based in Africa and better reflects Yellow Card’s diverse consumer base.
The company’s logo has been simplified, with the “Y” and “C” being represented by leaf-like shapes, hinting at growth and financial gains. When it comes to brand colors, yellow is still the go-to color for customers who are young, lively, and sophisticated. Purple signifies the consumers’ depth, richness, and diversity while also alluding to royal aspirations. The teal also softens and complements the yellow and purple, adding warmth and freshness to the space.
Even though the company’s visual identity has changed, Yellow Card’s goal and direction remain the same, Alice Tomdio, the company’s Chief Financial Officer emphasizes.
“We are still in ruthless pursuit of our mission to provide financial freedom for everyone on the African continent. However, we want to re-emphasize our customers as central to everything we do and be relentlessly focused on them. And we see our brand refresh as a way in which we can demonstrate that,” she says.
The new branding will be implemented in phases over the coming weeks across the app, website, social media platforms, the play/app store, as well as internal and external marketing and communications.
Despite the fact that Yellow Card has undergone a brand redesign, the company’s ethos and commitment to its present and prospective consumers will always come first. Yellow Card is dedicated to providing Africans with easy access to bitcoin and achieving global financial independence.