Nestlé, the world’s largest food & beverage company has launched its first NFTs (Non-Fungible Tokens) on Opensea, honoring the Middle East and North Africa debut of the TRIX® Breakfast Cereal brand. Starting from March 18 through to May 13, TRIX® Globe started auctioning off a unique limited series of only two NFTs, with 100% of the proceeds going to charity.
“In line with our promise for ‘Better Lives,’ we are proud to launch the first blockchain-based initiative in the region aimed towards a humanitarian cause with full proceeds of the TRIX NFTs auction going to the Emirates Red Crescent,” said Emilien Mesquida, Business Executive Officer, Cereal Partners Worldwide, Middle East & North Africa.
“We are excited to announce that TRIX® is the first and only breakfast cereal brand in the world to have launched its own NFT series – showcasing how daring and adaptable our brands are,” said Bahaa Boulmona, Brand Manager Cereal Partners Worldwide, Middle East & North Africa.
TRIX® is a fruity flavored breakfast cereal that is iconic for its six fruity shapes. It’s made with whole grain and is a source of calcium, zinc, and B vitamins. TRIX® is a heritage breakfast cereal brand that aims to ‘Put the fun back into breakfast.’ The brand’s mascot, ‘The TRIX® Rabbit,’ is an icon in the breakfast cereal world, dating back to the 1950s.
In case you’re interested in the NFT collection, place your bid at https://opensea.io/NESTLEBreakfastCerealsarabia