Nigerian artist and actor Folarin “Falz” Falana has created an exclusive NFT collection on Binance, the world’s top blockchain ecosystem. Besides the release of his new single, ICE CREAM, the limited NFT collection will include NFTs that explore the various roles he has performed throughout his career. This comes a year after the artist became a member of Binance’s 100 Creators program, which aims to explore the convergence of technology and creativity.
The NFT project is also expected to strengthen the community surrounding his followers, rewarding and connecting with them in ways that have never been done before. Patrons who purchase any NFTs have admission to Falz’s fan club, which includes limited-edition items, zoom meets, and special access to parties, among other things.
“I am really excited about the collection because I feel like it is something that people are going to love,” Falz said.
Binance Africa Director Emmanuel Babalola said: “We are especially excited to host African creators as we see the profound opportunity NFTs and the blockchain technology bring to the entire continent. As NFTs transform the digital art world, it is important that African creators are provided an even larger platform with optimal solutions to reach a more global audience”.
NFTs gained significant recognition during the last year, particularly in the creative industry. Brenton Naicker, Binance’s business development manager for Africa, told Music In Africa in 2021 that the growing success of NFTs can be attributed to their capacity to eliminate middlemen.
“The NFT layer in itself contains intellectual property, and then they also find a way to sell and distribute it because of NFTs on the Binance Marketplace. So it has really opened the door for African artists to global exposure to monetise their work in a far easier way than they were previously allowed to,” Naicker added.
Nigerian producer Leriq also announced intentions to create his NFT platform, African Valuables Collective (AVC), to allow African creators to generate and sell their work earlier this week. Don Jazzy, a Nigerian producer, and MI Abaga, a Nigerian rapper, have signed crypto branding arrangements with startup Quidax to help demystify the technology and promote the usage of cryptocurrencies and related products in the country. NFT’s collections will be released soon by Oxlade, Bnxn, and Rema, among others.