Fans who found the hidden QR code in Crypto.com’s Big Game commercial with LeBron James were entered to win an NFT from the ‘The Moment of Truth’ collection.
The young NBA superstar was featured in the video ad for the crypto exchange as he was about to make a life-changing decision–skipping college and joining the league.
“The Moment of Truth” NFT Collection
The ‘Moment of Truth’ collection includes 15 NFTs in three tiers, each covering significant moments from LeBron James’ pivotal choice as well as behind-the-scenes footage from the film.
Tier 2 depicts the nostalgia of LeBron James’ roots, while Tier 3 adds on-set details and Easter eggs. Tier 1 provides views of the GOAT in his native environment.
Those who spotted the QR code and signed up for the Crypto.com NFT platform before Friday were chosen at random as lucky winners.
While all NFTs were distributed for free and are not for sale on Crypto.com’s NFT platform, some may become available for resale.
NFT re-sale proceeds will go to LeBron James’ Family Foundation
According to Crypto.com, earnings from NFT resales will go to the LeBron James Family Foundation.
Crypto.com and the LeBron James Family Foundation formed a multi-year cooperation to develop a curriculum for the I PROMISE School in Akron, Ohio.
The cooperation, which is founded on educational empowerment ideas, will provide Web3 development possibilities to kids and their families.