In collaboration with NFT platform Sweet, the Cleveland Cavaliers have introduced a new non-fungible token concept.
Starting today, fans can claim a free NFT Locker, which will serve as a virtual showcase for showcasing Cavs-themed digital treasures. The NFT project is intended toward “the most enthusiastic Cavs fans.”
Based in New York According to its website, Sweet is an NFT platform and marketplace that focuses on immersive and gamified experiences.
The locker will “unlock” on February 6th, just in time for the Cavs’ game against the Indiana Pacers. Attendees will get the first Cavaliers NFT, which will be in the form of a digital t-shirt that may be displayed in a locker.
Fans who attend home games will be eligible for game-issued digital memorabilia that are only accessible to Rocket Mortgage FieldHouse attendees.
“Ultimately, this will be an ongoing promotion,” said Mike Conley, the Cavaliers’ chief information officer. “Fans will be able to expand, curate, and display their ‘My Cavs Locker’ in the future.”
Future NFTs could take the form of sneakers, coats, and shirts, according to a Cleveland Cavaliers news release, and will evolve into more “immersive” experiences.
NFTs are increasingly being used in the sports world as digital extensions of real relics.
Despite the current cryptocurrency dip, NBA Top Shot NFTs remain popular. Tom Brady, the recently retired NFL icon, intends to devote more time to his own NFT platform, Autograph, which has raised $170 million in funding.
Sweet.io CEO Tom Mizzone remarked, “We see this as a blueprint for how teams can use this new digital tech to empower their fans to literally showcase how much they love their favorite franchises.”