Snoop Dogg recently released B.O.D.R., a new album on his newly owned Death Row Records. Snoop Dogg collaborated with Gala Music, a decentralized record label, to create a Stash Box NFT collection as part of his new album, which was released on February 9.
He sold 25,000 NFTs for $5,000 each, with each NFT containing one of the 17 recordings. Owners who purchase all 17 tracks will be invited to private parties, possibly BBQs at Snoop’s house, a commemorative chain, and other VIP goodies, according to Trapital.
As of Monday, February 14, the artist is said to have sold over 8,000 Stash Box NFTs for $5,000 each through the Gala Music store. Since it went live on Friday, this has amounted to $44.3 million by Tuesday.
Snoop will certainly make $125 million if all 25,000 tickets are sold by November 18. His net worth, which is currently $150 million, will rise as a result of the predicted revenue.
Established artists have recently made a concerted attempt to increase their revenue from NFTs. During his years as a DJ, superstar DJ Steve Aoki recently disclosed that he has made more money from NFTs than he has from advances.
Death Row Records’ brand name rights were recently acquired by Snoop Dogg. He described the move as a “very momentous moment” for him, and he expressed excitement about “creating the next chapter” of the record label.
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” he said in a statement. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members.”