The world’s largest crypto and blockchain infrastructure provider, Binance is collaborating with a group of independent VIPs, to motivate customers to learn more about cryptocurrency.
The global ad, which stars J Balvin, all-star basketball forward Jimmy Butler, and mixed martial arts champion Valentina Shevchenko, encourages customers to do their own research and learn crypto so they may be empowered to be accountable for their own financial freedom and success.
On February 13, the day of the Superbowl game, spectators were encouraged to sound Binance’s #CryptoCelebAlert at CryptoCelebAlert.com for a chance to win one of 2,222 POAP NFTs featuring Jimmy Butler for every commercial aired during the game with a star “talking crypto.” More importantly, students will get access to an easy-to-read crypto primer that will help them better comprehend the fundamentals of crypto.
“I’ve been experimenting with crypto because I believe it offers new ways to think about financial freedom. Not just for artists, entertainers, and athletes but for anyone who is interested and willing to learn,” said Balvin.
“One lesson in my career is don’t trust what ‘they’ tell you, do your own research and then decide.”
“While many individuals are interested in blockchain-based products such as cryptocurrency, few are sure where to begin when it comes to learning about this new technology. We need to assist consumers to grasp the basics of crypto and be able to make more informed investment decisions, in addition to product and brand awareness,” stated Changpeng Zhao (CZ), Binance’s Founder and CEO.
“It’s also about empowering individuals to believe in themselves because it’s better to be your own expert than to rely on someone who may not understand or care about your financial objectives.”