From running the basketball court to now running the digital currency world, Micheal Jordan aka “The GOAT” can do it all. With the help form Solana, he is channeling his greatness to NFTs
Jordan’s oldest son, Jeffrey, co-founded a holding company called “Heir Inc,” which will be in charge of the new endeavor. Heir Inc is a “consumer-facing community platform for athletes to communicate with fans,” according to the company’s website. It also intends to construct an entertainment studio and market consumer goods.
How is Solana involved with Heir Inc?
To get the initiative off the ground, Heir collected $10 million in preliminary finance. Thrive Capital, a New York-based venture capital firm, led the round, which included Chicago Bulls guard Lonzo Ball, Reddit co-founder Alexis Ohanian, Michael Jordan, and Solana Ventures, among others.
Solana Ventures is the Solana platform’s strategic investment arm. They just announced $150 million in funding to promote Web3 game developers and NFT initiatives who are working to develop for the Solana ecosystem.
George and Smith announced in a joint statement that Heir will use technology to establish the future of athlete branding. At the same time, it would help fans by allowing them to get closer to their favorite sportsmen.
“We envision HEIR becoming the platform that will help cultivate the future of athlete meta-brands. Dedicated supporters are at the heart of the platform. They will benefit from early adoption ownership and unmatched access to their favorite athletes.” They said, in a statement explaining how HEIR will work.
The Future…
Jeffrey Jordan explained how it might function by saying that athletes would sell a limited number of “seats” to supporters. Fans receive digital assets and NFT drops in exchange for their support. All of this is supported by the Heir token, which is based on the Solana blockchain.
Fans will also be able to purchase one-time digital assets or join their favorite athletes’ “huddle” for exclusive drops, interactive experiences, and other perks as part of their seat membership.
“The Heir platform reimagines the creator-fan experience, to empower athletes to engage with their fans.” – Jeffrey Jordan
Fans could profit from buying limited tokens of a player early in their career and selling them once the player becomes more popular, similar to how teams profit from selling a player who has improved. This is especially true for college and pre-college players who are preparing for the draft.
Jeffrey Jordan has remained tight-lipped on which players have signed up for Heir. He did note, though, that Heir is targeting tier-1 NBA and WNBA players as well as NCAA up-and-comers.